Founder Institute Backed_
Your AI Executive Assistant
Executive Thought Leadership on Autopilot
Sera_01: Semantic Executive Resource Engine
Built for AI Search Visibility
Your Voice, on Every Channel
Hi, I'm Morgan Von Druitt. I spent ten years running product marketing for startups. The same problem showed up everywhere: executives held the best ideas in the company but never share them. So I built Sera, an executive assistant that does it for you.
Early-stage B2B and AI teams with more expertise than time. You bring what you know. Sera gets it in front of buyers, in your voice, every week.
We capture what you know
A quick weekly interview by phone, text, or webcam.
We publish in your voice
LinkedIn, X, blog and newsletter, ready to approve.
We keep you visible
Branded visuals, daily news and autopilot while you build.
We capture what you know
A quick weekly interview by phone, text, or webcam.
We publish in your voice
LinkedIn, X, blog and newsletter, ready to approve.
We keep you visible
Branded visuals, daily news and autopilot while you build.
Morgan Von Druitt has spent a decade in B2B SaaS and AI product marketing at director level, working alongside the pioneers of vibe coding.
Connect on LinkedIn
Morgan contributed to $141 million in ARR, placed top 5 in his Founder Institute cohort out of 1,500 applicants, and grew our own LinkedIn presence 360% year over year with Sera.
The same system took a seed-stage site to 87,000 monthly visitors and carried 290,000 enterprise accounts through a platform migration. We run it on ourselves too: $432,000 in ARR and signed LOIs two weeks after turning Sera on.
Category design, AI search visibility, and founder-led growth, written from live engagements rather than theory.
How Is AI Changing Search? Why the Old Ranking Playbook Is Losing to Citations
AI search engines prioritize citations over rankings. Entity clarity and quotable answers now matter more than keywords and backlinks.
AI Search Optimization Strategies for Startups: A Personalization Case Study in Founder Entity Visibility
How AI search engines use entity signals to recognize founders and products, why consistent naming boosts citations.
How to Get Your Startup Cited by ChatGPT and Perplexity
How ChatGPT and Perplexity pick sources, what earns citations on and off your site, how to measure it, and a 30-day plan for startups.
