"I spent 10 years inside the startup machine. Product marketing at WorkStep, Midaxo, Klover, and a handful of enterprises like Atlassian and Experian. I loved post-raise companies where I built GTM from nothing and generated real revenue from messaging.

But I also watched the pattern that kills startups from the inside.

A founder raises a round, hires 28 people before they have product-market fit, burns through runway trying to brute-force growth via headcount, then lays off 20 employees six months later when the board asks why CAC is high and pipeline is dry.  

The root cause was the same: the founder had no authority in their market. No one knew their name, so one trusted their perspective. Investors saw a product and customers saw just a another logo. It became difficult to raise the next round or attract great talent.

Headcount and operational complexity was the real risk.

So I built Dipity to fix the problem, plugging in one agency that can build founder authority and help them scale their startup by leveraging the most gravitational voice in the room, their own."

Morgan Von Druitt, Founder