The playbook is the operating manual for founders running their own go-to-market function on 45 minutes of time per month. It covers the five-surface buyer behavior model, a weekly cadence sized for founder time, and the tool stack you need to execute, with every tool linked, cost ranges included, and a starter recommendation if you are budget-constrained.

The 90-day operating plan walks you from positioning and voice extraction through first AEO blog, first podcast booking, and first named AI-search citation. Five fillable worksheets cover ICP definition, founder voice extraction (10 interview questions), AEO keyword selection, a LinkedIn profile audit, and a podcast pitch template you can use Monday morning.

Download it, mark it up, and run the system.