Founder Institute Backed
Founder Institute Backed

A marketing team's output, before you hire one.

Sera is your SI chief of staff. She turns the founders' expertise into posts, replies and reports every week, so the market hears from you before your first marketing hire.

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The problem_

Your buyers research you before they reply.

Early buyers, hires and investors look up the founders before they take a call. Most seed-stage teams post in bursts, then go quiet during a launch or a raise. The founders' ideas are the best marketing you have, once they reach the feed.

STEP 01

No agency budget

No budget for a $5,000 a month agency.

STEP 02

No writing time

No time for 10 to 20 hours of writing a week.

STEP 03

No marketing hire

No marketing hire for another year.

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Use cases_

Sera covers the moments a startup can't miss.

You keep shipping product. Sera keeps the market up to date, from the first post to the Series A.

Interview

Sera interviews the founders for ten minutes a week and drafts a full week of posts, threads and a blog. A steady presence with zero marketing headcount.

Launch

Tell Sera what ships and when. She drafts the announcement, the thread, the blog post and the graphics, then lines up buyers.

Fundraise

Investors read the founder's feed before the first meeting. Sera keeps a clear thesis in front of them through the raise, from market view to traction updates.

Compete

Scout researches your competitors on a schedule and sends a report in Google Docs with what changed and where you win. Draft counter-posts and find gaps.

News

Wire reads your industry news every morning and drafts a take in your voice, related to your product or service while the story is still moving.

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How it works_

Ten minutes a week. A full week of content.

One interview in. A week of content out. Here is the loop every week after your first session.

01

Talk

Sera interviews a founder for ten minutes by chat, text or phone and saves every answer to the second brain.

02

Approve

Quill drafts the week in each founder's voice, with graphics and short video. You approve from your phone.

03

Grow

Echo answers comments and DMs, and real X analytics show which posts bring followers and pipeline.

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The math_

Four ways to get founder content out. One fits a seed budget.

Start with Sera now. Hire marketing when the pipeline proves the need.

Agency

$5,000 to $8,000 a month for a few posts a week, plus your time on calls.

First marketing hire

$80,000 to $120,000 a year, plus months to ramp.

Do it yourself

10 to 20 hours a week of a founder's time.

Sera

From $50 a month and ten minutes a week. 7 days free with $50 in credits.

Agency

$5,000 to $8,000 a month for a few posts a week, plus your time on calls.

First marketing hire

$80,000 to $120,000 a year, plus months to ramp.

Do it yourself

10 to 20 hours a week of a founder's time.

Sera

From $50 a month and ten minutes a week. 7 days free with $50 in credits.

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Frequently Asked Questions

Startup questions. Content without a team, timing your first hire, and cost.

Updated as the product ships. If yours is not here, ask.

01

How should an early-stage startup do content marketing without a team?

Start with the founders. Buyers trust a founder's point of view more than a brand page, and founder posts cost nothing but time. Sera removes the time cost by interviewing a founder for ten minutes a week and drafting a week of posts from the call. Plans start at $50 a month.

02

When should a startup hire its first marketer?

Hire when you have a channel that works and need someone to scale it. Before then, a first marketer spends months finding what the founders already know. Sera keeps founder content going from day one, so the first hire inherits a working feed, a second brain and real analytics instead of a blank page.

03

How do I keep content going during a fundraise or a launch?

Batch the thinking, not the writing. Give Sera one interview about the launch or the raise, and she drafts the announcement, the follow-ups and the graphics, then schedules them across the weeks you are busiest. You approve from your phone between meetings.

04

Is SI-written content good for SEO and answer engines?

Search engines and answer engines reward original, expert content with clear facts. Sera writes from your own interviews and files, so each post carries first-hand experience a generic tool lacks. Blogs come with sources, and you approve every piece before it publishes.

05

What does Sera cost for a seed-stage startup?

Starter plans run $50 to $200 a month for posting a few times a week. Standard starts at $300 a month and adds daily posts, graphics, video and more call minutes. Every plan starts with 7 days free and $50 in credits.

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Start before your first marketing hire.

Give Sera ten minutes on the phone and get a week of posts in your voice. Your first 7 days are free, with $50 in credits on us.

One email a month on executive decision intelligence.

Field notes from the accounts Sera runs, search changes worth knowing and new Sera releases. One email, once a month, with no filler.

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