WorkStep was sitting on $4.5M ARR, a fresh $25M Series B, and a quarterly MQL pipeline goal of roughly $300K. They had a credible product, a fundable ARR base, and a thought-leadership vacuum in one of the most operationally critical corners of the economy — frontline retention for hourly workers in warehousing, logistics, and supply chain.

Within 12 months, we grew quarterly MQL pipeline from $300K to $1.45M, a 5x lift that beat the $800K goal by 81%, pushed organic to 40% of total pipeline, lifted newsletter engagement from 3% to 25%, and sourced 322 high-intent buyers in a single 60-day window.