Founder Institute Backed by Founder Institute

Master Distribution
On Every Channel

Turn insights into content that pays

Capture your best thinking through recorded interviews, build living playbooks, and distribute your voice across every channel to attract top talent, presell leads, and build the category investors price.

Se·ra | \ˈser-ə\ | noun | [acronym, Semantic Executive Resource Engine]
We've spent 10+ Years driving $400M+ Revenue for Startups and Enterprise
Sera Proof Section
[ See Sera work ]

One interview in.
A week of content out.

This is a real workspace: what founder said in a ten minute interview, drafted across every channel, previewed, and queued. You approve before anything ships or provide enough context to unlock auto-approvals.

Sera dashboard: content queue, live X post preview, SERA CHECK receipt, and notes Sera learns from
01

In your voice

Built from what you actually said. No template, no invented facts.

02

Every channel

One talk becomes LinkedIn, X, blog, and newsletter, each shaped to fit.

03

A receipt on each

SERA CHECK shows the lines that grounded it and verifies every claim.

04

You approve

Nothing publishes without your yes. Schedule it, or ship now.

Sera System Section

The Payoff / What Sera Gives Back

10 hrsSaved every week
$5KCheaper than a ghostwriter / mo
1Conversation a week
5+Channels, one voice
44%Of valuation is CEO brand
76%Of category cap to leaders

What Sera captures

Your positioning, your takes, and your stories — turned into a living record of your point of view.

How she sounds

Your voice, not a generic AI one. Every draft comes back for your approval and sharpens with each edit.

What she tracks

Engagement data on everything you publish, so the strategy tightens around what actually lands.

One content engine. Interview, voice, knowledge and distribution move together.

Sera is an AI content and pipeline partner for founders who need authority and distribution without hiring a team — built entirely around your actual voice.

The System / How Sera Works

Insight Capture

Talk on phone, app, or video. Sera interviews you the way that fits your day and turns one loose conversation into rich, usable context.

Content Creation

Sera writes in your voice across LinkedIn, X, blogs, newsletter, and video. You approve ready-to-publish drafts, and she learns from every edit you make.

Second Brain

A contextual database of your relationships, terms, differentiators, and how you operate — a vault of your company's most valuable resource.

Distribution

Your voice shows up everywhere it counts on a weekly cadence, so authority compounds instead of resetting each time you sit down to write.

Sera Testimonials Section
[ Testimonials ]

Hear from the people who've worked with Dipity

Founders and c-suite operators who've watched Dipity turn a voice into real authority.

They are a rare gem. Incredibly generous with their time, resources, and insight — and committed to building something impactful.

Stephany Kaufman
Founder, UPBEAT

An amazing machine at getting through work and producing quality output. Anyone would be lucky to have them on their team.

Nigel Dessau
Former F100 CMO, AMD

Dipity's content engine gave us credibility, visibility, and unlocked thousands of daily visitors for our AI decision-intelligence org — from zero.

Dany Kitishian
Founder & CEO, Klover.ai
Backed by Founder Institute

We're supported by the world's world's largest startup accelerator

Sera Pricing Section

What you get

AI Head of Content

Get an enterprise grade content manager focused on building your founder authority.

Best for

Founders and executives who want a full content team, and the reach that comes with it, without hiring one.

FoundersExecutivesTeams

01 / Discover

Capture how you think

Sera interviews you by voice, video, and text to learn your ideas and your voice.

02 / Build

Publish in your voice

Ready-to-post content across blog, LinkedIn, X, and video, written the way you talk.

03 / Grow

Turn content into reach

Clips, outbound, and scheduling extend every idea into new conversations.

Also included

Newsroom & prospect intel Outbound email & pitches Webflow, Drive & GitHub Scheduling, library & support

VCs & Enterprise

Custom credit volume and seats, security review, and multi-brand workspaces for funds and multi-founder portfolios.

Contact us ↗
Sera Studio Grid Section
[ The founder-brand ROI ]

44% of company valuation is founder reputation.

On a $40M post-money, that's roughly $17.6M tied directly to you. Even a modest 3% lift from simply showing up is a $1.2M unlock. (Weber Shandwick)

We built the system that grows your influence while you grow the company.

01 / Trust

8× the conversion

Founder-led inbound converts at 14.6% versus 1.7% for cold outbound. Buyers trust a face and a point of view, not a logo. (LinkedIn, 2026)

02 / Discovery

80% decide alone

B2B buyers complete about 80% of the journey before they ever contact you, and spend just 17% of their time with suppliers. Your content is in the room when you aren't. (Gartner)

03 / Reach

Reach moved to you

Company-page organic reach has collapsed to around 2%. Personal profiles reach 5 to 10× further, so the founder is now the distribution channel. (Sprout Social, 2026)

04 / Upside

It compounds

A visible founder pre-sells pipeline before the first call and attracts stronger talent who want to build with you, so every post keeps paying out long after it ships.

For VCs & accelerators

Equip the whole batch

Give every founder in your portfolio an enterprise-grade content distribution system, so authority, pipeline, and valuation compound across the batch. Custom volume, seats, and white-glove onboarding.

Dipity / Sera Backed by Founder Institute
Sera Origin Section
[ Why we built Sera ]

We ran this play ourselves.

Our founder spent a decade in B2B SaaS and AI as a product marketing leader before founding Dipity, which started as a founder-focused agency. Every week we interviewed founders, pulled the signal out of one loose conversation, and shipped content that sounds like them.

The interview loop, the voice gate, the receipt on every draft: all of it exists because of that experience. Sera is how we hand founders that same distribution engine, without the team or premium retainer.

10+ yrsB2B SaaS & AI
$400MCareer revenue
113Agents Built
Morgan Von Druitt
Founder, Dipity · Backed by Founder Institute
Morgan Von Druitt / Founder Morgan Von Druitt, Founder of Dipity

"They are talented, diligent, focused...

...on the effective use of the latest AI technologies in the new search landscape—implementing a content roll-out plan designed for superior audience reach."
Myron Karasik, CxO
Deloitte, Plymouth Rock, Fujitsu
Sera Comparison Section
[ Why Sera ]

Not another AI writing tool.

Generic AI starts from a blank page every session. A ghostwriter guesses at your voice, then leaves. Sera learns how you actually think, gates every draft against your voice, and gets sharper each week.

How it compares
Generic AI +15 hours/wk
Ghostwriter $5k retainer
Sera 90 min/wk
Knows how you think
Generic AIStarts cold, no memory of you
GhostwriterLearns slowly, then moves on
SeraBuilds a second brain from your interviews
Sounds like you
Generic AIThe average of the internet
GhostwriterAn impression of you
SeraYour voice, gated on every draft
Gets sharper over time
Generic AIForgets each chat
GhostwriterResets with each new writer
SeraCompounds with every edit you approve
Output per week
Generic AIFast, but you do the work
GhostwriterA few posts, days to turn around
SeraA full slate from one conversation
Cost
Generic AICheap, and it shows
Ghostwriter$3K to $10K a month, one channel
SeraOne flat plan, every channel
Who owns the system
Generic AINothing to keep
GhostwriterThey keep the process
SeraThe brain is yours, forever
Sera Envoy Category Section
[ A new category ]

Assistants answer. Agents act. Envoys represent you.

01 / The assistant
Answers
Waits for the prompt

Responds when asked, then forgets. Every session starts from nothing. Useful, but it never carries you forward.

02 / The agent
Acts
Runs the task

Executes a job end to end, then stops. It does the work you point it at, but it does not know you, and it does not speak for you.

03 / The envoy
Represents you
Speaks in your voice

Context-saturated. Works beside you daily, learns how you think, and earns the autonomy to represent you online in your own voice.

Dipity defined the Envoy. Sera is the first of many.
The vision is simple: one Envoy for every human online.

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