Overview

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Insights shows what is working and what Sera is doing behind the scenes. Click Insights in the left rail, under Manage. It has two views: Reports and Agents.

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Reports

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Reports brings your performance together in one place:

• KPIs: Posts published, Impressions, Engagement rate and Blog clicks. Blog clicks come from Google Search Console.
• Activity heatmap: when you post, so you can see gaps in your rhythm.
• Top performers: your best posts in the period.
• Pillar coverage: how well your content covers each of your pillars.
• Recommendations and an Optimization log: what Sera suggests, what she tried, and whether it worked.
• GA4 Realtime: live visitors on your site when Google Analytics 4 is connected.

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Weekly and monthly reports

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Sera writes a weekly digest and a monthly report automatically. You can also generate one on demand. Find them under Generated reports. Use your browser's print option to print a report or save it as a PDF.

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Where the data comes from

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Connect these in Integrations to fill your reports:

• X: engagement metrics sync every night.
• Google Search Console: impressions, clicks, positions and queries for your blog, synced daily.
• Google Analytics 4: sessions, engagement and conversions, synced daily.

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Agents

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The Agents view shows Sera's work as it happens:

• Live activity, so you can see what she is preparing right now.
• Routines: the recurring work she runs for you.
• Model spend: credits and usage by activity, channel and model.

Use it to confirm scheduled work ran.

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Check a draft before you approve it

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Every draft in the Content pipeline shows a Voice match score and a Sera check receipt. See Content Pipeline & Publishing.

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Good to know

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• Reports fill in as your posts collect data. New accounts may see empty charts for the first few days.
• Reports update as new data syncs from your connected tools.