
The best marketing asset you can have is a customer saying, in their own words, why they picked you. The problem has always been logistics: scheduling the call, running the interview, editing the footage. Testimonials removes all three. You send a link; Sera does the rest.
There is no calendar dance: the interview happens when your customer opens the link, and Sera is always available on the other end. There is also no editor in the loop — the hype reels are assembled automatically from the strongest moments of the conversation. What used to be a production project becomes sending a URL and reviewing the result.
The same flow works inside your company. Send the link to employees for culture, hiring, or behind-the-scenes content — the interview, recording, and reel-cutting work exactly the same way.
Hype reels publish like any other clip: attach one to a draft, approve it, and it ships to your connected channels. As with everything in Sera, nothing publishes without your approval.