Overview

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Testimonials lets Sera interview your customers, partners and employees on camera, without you scheduling a thing. You send a link. They record their answers. Sera turns the footage into supercuts and posts. Open Video Studio → Interviews & supercuts, or Content → Testimonials.

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Create an interview link

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1. Create a new interview and pick a starting point: Customer testimonial, Employee story or Custom interview.
2. Edit the questions. Sera reads each one aloud in her voice, so it feels like a real interview.
3. Give the link a title. Only you see it.
4. Choose whether the link requires marketing consent from each guest.
5. Copy the shareable link, or use Invite by email.

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What your guest sees

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Your guest opens the link in their browser, allows their camera and microphone, and answers each question on camera. They do not need an account or a download.

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Manage a link

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• Pause the link to stop new answers for a while.
• Close the link when you are done. Guests can no longer record.
• Every answer is saved with a transcript, and shows whether the guest consented to marketing use.

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Make a supercut

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Sera stitches the strongest answers into a highlight reel.

• Full supercut: every question, every eligible guest.
• One question, everyone: a vertical (9:16) reel of every consented answer to one question.

A supercut needs at least 2 completed answers from guests who consented to marketing use. Guests who did not consent are left out by default.

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Turn an answer into a post

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Open an answer and click Generate a post. Pick a channel. Sera drafts a post from what your guest said, and the draft goes to your Pipeline for review.

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Tips

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• Keep it to three to five questions for the best completion rate.
• Start the Get Testimonials campaign in Playbooks, and Sera helps you find the customers who would rave about you.
• Clean up any answer, or cut it into clips, in Video Studio.

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Good to know

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Supercut renders and clips use credits. Posts are charged when you approve them. See Billing & Credits.