Overview

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The Brain is Sera's memory. It holds everything she knows about you and your company, and it is what she writes from. Click Brain in the left rail, under Manage. It fills from your Playbooks and interviews, chats, texts, calls, documents, meetings and Slack.

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Three ways to view it

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• Graph: a visual map of how your ideas, topics and sources connect. Zoom, filter and click a node to inspect it.
• Spine: the core of your brand as layers, from base to top: voice, positioning, ICP, pillars, competitors, keywords and roadmap.
• Manage: a list for reviewing, editing and removing individual entries.

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Search the Brain

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Type in Search the Brain to search by meaning, not just exact words. Filter by section, source, type and date. You can also paste a KB code to jump straight to an entry. Press Ctrl+K (Cmd+K) from anywhere to search the Brain too.

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Add knowledge

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• Talk to Sera: every interview answer, chat and text can add to the Brain.
• Upload documents: in Library → Documents, or in bulk from Settings → Train Sera.
• Import from the cloud: pick files with the Google Drive or Dropbox pickers.
• Connect sources: meeting tools, Sera Notetaker and Slack all feed the Brain. See Integrations.
• Tell Sera a rule: say something like "never use em dashes" in chat. It appears under Rules every draft follows.

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Keep it accurate

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• Edit or remove entries in Manage. Use Forget this to remove something Sera should not know.
• Re-file an item into a different pillar if it landed in the wrong place.
• Watch for items marked as getting stale, and update them.
• Use Settings → General → Retrain a module after a big change, such as new positioning.

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Run the dream cycle

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Each week Sera reviews her Brain, tidies it and raises proposals for you to check. Owners and admins can run it now with Run dream cycle. Proposals land in Library → Documents for review.

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Export your Brain

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Click Export brain as markdown to download what Sera knows as markdown. The Brain is yours. Take it with you anytime.

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Good to know

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• Adding to the Brain never overwrites what is there. New material is folded in.
• Sera's answers in chat cite their sources.